Putting a living, breathing face to your brand name. In videos. Pictures. Words.
You could say that the explosion of smartphone usage in the last five years has humanized the digital world to the same level as the real world.
As people accustom themselves to environments, they get better at expressing themselves within them. The gushing frivolity, familiarity, and creativity of social media has been the greatest mover of this phenomenon, creating communities and safe spaces for each persona, interest, hobby, profession, and industry.
The magnetic appeal of online community has forced businesses to adapt for the better. Now, businesses can no longer get away with expressing their objectives in the plain, formal language of emails, websites, and advertisements.
Business is now communalized.
People crave another angle. They want to see the human face of your business. They want to see how familiar you can be to them, within the environment of your common interests. They want to see your CEOs, managers, and employees take part in the process of using business to enrich community rather than the other way around. They want to see if you can be as creative as they are with social trends and memes, as they are with their friends.
Our social media managers have spent the last decade perfecting both the humanistic and technical aspects of social media marketing for brands like yours. They take the time to research your market, learn the sensibilities of your client base, and curate advertisements and creatives that hit the right spot.
Before you take this step, be ready to put in a generous amount of emotion.
You want to show your best face!