Your website is your busiest salesperson. We make sure it’s performing at its best.
When prospective customers come looking, your website needs to have what they are looking for.
And we know that you have what they are looking for.
You have populated your website with as many features as your customers can hope for because you know they will come in the form of several, distinctive personae with several different needs. You have already site-mapped it with as much logic as you can muster for their usage, and now you hope it all goes to plan.
Imagine it as a many-headed salesperson, able to compartmentalize several streams of your information and services, directing people to those places to partake of them.
But who will take care of its health so that it can perform its functions thoroughly?
Conversion rate optimization (CRO) is when we use our experience with website analysis, UI & UX, and web development to raise the number of users who perform a desired action on your website.
A desired action can be a micro-conversion, like a user giving you an email address, filling up a form, or clicking on a link; or a macro-conversion, like clicking on ‘add to cart’, signing up for a service, and purchasing a product.
We have an all-round approach.
The pages that work well on your website, the high-traffic sources—we improve these strengths. The pages that are failing, the high-exit sources—we improve these weaknesses.
For each page on your website, we are masters of conversion-tracking analytics.
We analyse conversion rates, drop-off rates, heat maps, funnel visualizations (such as the goal flow feature on Google Analytics), and we focus on absorbing all the behavioural information we can from your ‘user sessions’ instead of ‘page views’ to have a more qualitative, rather than quantitative, understanding of your website.
We use A/B testing tools, attempting different variations of a page to find the best performer.
We also help your website power its customer-centric approach; we find ways to get the best on-page survey and user feedback, framing pertinent questions to your users—regarding their user experience.
In short, we make sure your best “salesperson” is fat, contented, and ready to work its versatile magic 24x7!