Your expertise deserves to rise to the top, where everybody can spy on it, learn from it, and buy it.
Whoever you are, your business in this world requires relevant people.
Their eyes recognize your expertise only when you put yourself in the right places, or, rather—and this is becoming increasingly common—put their vantage point right in front of your business.
Steering the subtleties of contact and communication between the two parties is what we do as digital marketing consultants. We work behind the scenes to connect writer and reader, teacher and student, brand and lead, buyer and seller, supplier and reseller, partner and partner!
In the early 2010s, when we established our company in Mumbai, online retail and eCommerce sales made up only 5% of the world’s total sales. Yet, even in that slow start to our industry, we understood the value in helping businesses quickly connect with the right people through the gift of the Internet, and we kept at it.
Fast forward to the 2020s, and now several countries have close to a third of their sales being enabled online. The digital world is bigger, faster, and far more precise than we could have ever imagined.
In both the B2B and B2C spaces that we cater to, it is becoming increasingly common for digitally-uninitiated companies to double and even triple sales in their first attempt of a 360-degree performance marketing campaign.
Stories like that are what inspired us in the first place, and what inspire us to continue.